Wisconsin we've set our sites on you!

We are seeking highly qualified and experienced candidates to franchise with us.

Hardee's® Charbroiled Burgers
Map marking Hardee's® hot markets

Hardee's® is aggressively expanding in Wisconsin. We have availability in the lucrative Milwaukee market with potential for excellent margins.

Available Territories in Michigan

  • Grand Rapids/Kalamazoo
  • Flint
  • Lansing

Hardee's® Growth in Wisconsin

  • Proven Marketing Strategy And Brand Vision That Franchisees Not Only Support, But Have Grown Their Business Upon
  • CKE's facility imaging programs ensure that the current system remains relevant and up-to-date within the industry
  • Wisconsin's Under-Penetrated Markets And White-Space Territory Equal Greater Growth Potential For Franchisees
  • Robust National Media Advertising Establishes Brand Awareness And Consumer Demand

About the Wisconsin Market


    Wisonsin population per QSR location is higher than the national average


    11,737 eating and drinking place locations in Wisconsin in 2014


    $8.4 billion projected sales in Wisconsin restaurants in 2016


    270,200 restaurant and foodservice jobs in Wisconsin in 2016, which equals 10% of employment in the state. And by 2026, that number is projected to grow by 9.6% or 26,000 additional jobs, for a total of 296,200.

Hardee's® Charbroiled Burgers

The Hardee's® Difference

With over 3,600 total CKE franchised and company owned restaurants, and more than 2,100 Hardee's® specific, we are dedicated to helping franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of the Hardee's® banner is oriented to building top-line sales that support franchise profitability via premium product strategy, strong restaurant fundamentals, and cutting-edge advertising. With best-in-class menus, innovative systems, and outstanding brand recognition, we are poised for sustained growth around the world.

  • Hardee's® Ranked #1 In The Hamburger Category By Entrepreneur Magazine 2014 Franchise 500®
  • Over $4 Billion In System- Wide Sales With A Company- Wide Focus On Individual Franchise Profitability
  • Consistently Ranked Among The Best-Tasting & Highest-Quality Burgers In The Industry
  • AUV Sales Growth In 13 Of The Last 14 Years
    Award- Winning Performance Metrics*
  • Franchised-focused executive team and more than 92% of restaurants franchised, CKE gives franchisees a voice in the brand's strategic and tactical decisions
*Sandelman and Associates, Quick Track 2014 & Technomic's 2014 Consumer Brand Metrics Program

CKE is dedicated to growth initiatives, including the goal of opening over 100+ restaurants per year over the next 5 years