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Wisconsin we've set our sites on you!

We are seeking highly qualified and experienced candidates to franchise with us.

Hardee's® Charbroiled Burgers
Map marking Hardee's® hot markets

Hardee's® is aggressively expanding in Wisconsin. We have availability in the lucrative Milwaukee market with potential for excellent margins.

Available Territories in Michigan

  • Grand Rapids/Kalamazoo
  • Flint
  • Lansing

Hardee's® Growth in Wisconsin

  • Proven Marketing Strategy And Brand Vision That Franchisees Not Only Support, But Have Grown Their Business Upon
  • CKE's facility imaging programs ensure that the current system remains relevant and up-to-date within the industry
  • Wisconsin's Under-Penetrated Markets And White-Space Territory Equal Greater Growth Potential For Franchisees
  • Robust National Media Advertising Establishes Brand Awareness And Consumer Demand

About the Wisconsin Market

  • SIGNIFICANT GROWTH OPPORTUNITY

    Wisonsin population per QSR location is higher than the national average

  • DESIRABLE MARKET

    11,737 eating and drinking place locations in Wisconsin in 2014

  • THRIVING QSR ECONOMY

    $8.4 billion projected sales in Wisconsin restaurants in 2016

  • DRIVING FORCE OF THE ECONOMY

    270,200 restaurant and foodservice jobs in Wisconsin in 2016, which equals 10% of employment in the state. And by 2026, that number is projected to grow by 9.6% or 26,000 additional jobs, for a total of 296,200.

Hardee's® Charbroiled Burgers

The Hardee's® Difference

With over 3,600 total CKE franchised and company owned restaurants, and more than 2,100 Hardee's® specific, we are dedicated to helping franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of the Hardee's® banner is oriented to building top-line sales that support franchise profitability via premium product strategy, strong restaurant fundamentals, and cutting-edge advertising. With best-in-class menus, innovative systems, and outstanding brand recognition, we are poised for sustained growth around the world.

  • Hardee's® Ranked #1 In The Hamburger Category By Entrepreneur Magazine 2014 Franchise 500®
  • Over $4 Billion In System- Wide Sales With A Company- Wide Focus On Individual Franchise Profitability
  • Consistently Ranked Among The Best-Tasting & Highest-Quality Burgers In The Industry
  • AUV Sales Growth In 13 Of The Last 14 Years
    Award- Winning Performance Metrics*
  • Franchised-focused executive team and more than 92% of restaurants franchised, CKE gives franchisees a voice in the brand's strategic and tactical decisions
*Sandelman and Associates, Quick Track 2014 & Technomic's 2014 Consumer Brand Metrics Program

CKE is dedicated to growth initiatives, including the goal of opening over 100+ restaurants per year over the next 5 years