Hardee's® has built a loyal following in the U.S. and around the world with premium products that lead the industry in taste, quality and innovation. Our best-in-class menu consistently outdelivers the competition with our signature line of 100% Angus beef burgers. From the Original Six Dollar Burger to the Teriyaki Burger and the Western Bacon Cheeseburger, these premium, juicy, chargrilled burgers are deliciously complemented by our line of Hand-Scooped Ice Cream Shakes & Malts™, whole-breast chicken sandwiches, our Low Carb burger, indulgent salads, skin on battered fries and crispy curls, and craveable breakfast choices, including mouth-watering Made-from-Scratch™ Biscuits.
With a cutting-edge marketing strategy, Hardee's® has one of the strongest and most recognized brands in the industry. Our bold, irreverent image resonates with our aspirational target audience of young, hungry guys who represent the most frequent quick-service restaurant users. With high-profile celebrity spokesmodels like Heidi Klum and Kate Upton, and TV spots that are funny, provocative and buzzworthy, we've kept our brand fresh while always putting the food front and center.
Ads for Hardee's are designed to be seen and remembered, with cutting-edge commercials that are humorous and provocative.
Today's consumer has many options when dining out, and staying on top requires that we continue to lead the way in quality products and system innovation.
To complement our famously indulgent burgers, our complete menu offers premium choices for each part of the day. From Hardee's Made-from-Scratch™ Biscuits for breakfast to our Hand-Scooped Ice Cream Shakes & Malts™ for dessert, our menu provides quality options for every taste.
Developed to ensure efficiency and lower operating costs, the Hardee's development platform allows our franchisees to take advantage of a wide range of real estate sites including freestanding, end-cap, conversions and non-traditional applications.
As an industry leader, we have consistently outdelivered all other quick-service restaurants in product development since our founding. Staying on top requires that we continue to lead the way in the products we serve through taste, quality and innovation.