• PREMIUM PRODUCTS, BETTER BURGERS

    Hardee's® has built a loyal following in the U.S. and around the world with premium products that lead the industry in taste, quality and innovation. Our best-in-class menu consistently outdelivers the competition with our signature line of 100% Angus beef burgers. From the original Six Dollar Burger™ to the Teriyaki Burger and the Western Bacon Cheeseburger, these premium, juicy, charbroiled burgers are deliciously complemented by our line of Hand-Scooped Ice Cream Shakes & Malts™, whole-breast chicken sandwiches, indulgent salads, and craveable breakfast choices, including mouth-watering Made from Scratch Biscuits™.

  • EDGY ADVERTISING

    With a cutting-edge marketing strategy, Hardee's® is one of the strongest and most recognized brands in the industry. Our bold, irreverent image resonates with our aspirational target audience of young, hungry burger lovers. With TV spots that are funny, impossible to ignore, and buzzworthy, we've kept our brand fresh while always putting the food front and center.

    Ads for Hardee's are designed to be seen and remembered. Click screengrabs below to see some of our work:

  • INNOVATION IS THE DIFFERENCE

    Today's consumer has many options when dining out, and staying on top requires that we continue to lead the way in quality products and system innovation.

    MULTIPLE-DAY PARTS

    To complement our famously indulgent burgers, our complete menu offers premium choices for each part of the day. From Hardee's Made-from-Scratch Biscuits™ Biscuits for breakfast to our Hand-Scooped Ice Cream Shakes & Malts™ for dessert, our menu provides quality options for every taste.



    FACILITY DESIGN

    Developed to ensure efficiency and lower operating costs, the Carl's Jr. development platform allows our franchisees to take advantage of a wide range of real estate sites including freestanding, end-cap, conversions and non-traditional applications.

  • As an industry leader, we have consistently outdelivered all other quick-service restaurants in product development since our founding. Staying on top requires that we continue to lead the way in the products we serve through taste, quality and innovation.

    • LOW-CARB BURGERS
    • CHARBROILED COD FISH
      SANDWICHES
    • CHARBROILED TURKEY
      BURGERS
    • FRESH BAKED
      BUNS
    • HAND-SCOOPED ICE CREAM
      SHAKES & MALTS™
    • JALAPEÑO BURGERS
    • "MEAT-ON-MEAT" BURGERS
    • MADE-FROM-SCRATCH
      BISCUITS™
    • HAND-BREADED CHICKEN
      TENDERS™ & SANDWICHES
    • SIT-DOWN RESTAURANT-QUALITY,
      100% BLACK ANGUS
      BEEF BURGERS

THE BRAND