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Brand

Learn More About the Hardee's Brand, Products, Marketing, and History

SUCCULENT, JUICY, MOUTH-WATERING PREMIUM BURGERS AND BUTTERY BISCUITS ARE THE LEGACY OF Hardee’s.

Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our 100% Angus Beef Thickburgers; Made-From-Scratch Bacon, Egg, and Cheese Biscuits; Hand-Scooped Real Ice Cream Shakes;[semi-colon] and our Hand-Breaded Chicken Tenders. At Hardee’s® THE FOOD IS THE FRANCHISE and our award-winning products speak for themselves.

At Hardee’s, BURGERS ARE LIFE AND BISCUITS MEAN BREAKFAST — A POSITION THAT RESONATES WITH OUR CUSTOMERS.

Staying relevant with today’s consumers is key to connecting with our customers. We are continually improving and enhancing customer engagement through our online and digital outreach with loyalty programs, app development, email marketing, online ordering & delivery, and website enhancements.


Our ads run across all platforms on both traditional media (tv, radio, print, and billboards) and digital platforms. With digital being an increasingly important portal for engagement, we strive to stay relevant and connected with how users interact with our brand.

1960
Hardee’s opens first location in Greenville, NC
1977
Made From Scratch Biscuits are introduced
1990
1st International location opens
1997
CKE acquires Hardee’s
2003
Grand opening of 1,000th location
2004
Hardee’s under goes brand "revolution" and introduces the Thickburger menu
2010
Hand Breaded Chicken Tenders debut on the Hardee's menu
2015
The All Natural Burger line launches
2018
American Classic Design debuts