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Growth Is a Strategic Priority

Development Territories

Hardee's® operates in the midwestern and eastern U.S. We are seeking qualified franchisees to develop, own and operate Hardee's restaurants in our priority markets, including Pennsylvania, New York, Michigan, Wisconsin, New England, and other states throughout the midwestern and eastern U.S.

Carl's Jr.® operates in the western U.S. We are recruiting candidates to develop exclusive franchise territories in Colorado, Hawaii, and Texas.

Map of Carl's Jr. and Hardee's franchise territories in the U.S. Map shows Hardee's territories in the midwestern and eastern U.S. colored yellow. Carl's Jr. territories operate in the western U.S. and colored red on the map.

Development Incentive Program


We are excited to announce that if you open a newly-constructed restaurant in the US—including the relocation or rebuild of an existing restaurant—between now and January 28, 2019, we will offer up to $162k in savings.

AUV $1.3M $1.4M $1.5M $1.6M
Royalty Concession 1st Year 2% $26k $28k $30k $32k
Royalty Concession 2nd Year 1% $13k $14k $15k $16k
Franchise Fee Reduction $10k $10k $10k $10k
APO Reduction 1st Year 3.5% $45.5k $49k $52.5k $56k
APO Reduction 2nd Year 3% $39k $42k $45k $48k
Total Incentive $133,500 $143,000 $152,500 $162,000

*The AUVs in the above chart are used only to illustrate the potential for savings in fees and should not be considered a representation of the actual or probable sales that a restaurant may realize.

  • Reduction in Initial Franchise Fee: The Initial Franchise Fee for the restaurant will be reduced by $10,000.
  • Reduction in Royalty: The Royalty for the restaurant will be reduced by: (A) 2% of Gross Sales accruing during the restaurant’s first year of operation; and (B) 1% of Gross Sales accruing during the restaurant’s second year of operation.
  • Reduction in APO: The APO for the restaurant will be reduced by (A) 3.5% of Gross Sales accruing during the restaurant’s first year of operation; and (B) 3% of Gross Sales accruing during the restaurant’s second year of operation.
  • Potential Extension of Initial Term for Relocation: We will add 10 years to the remaining Initial Term to any qualifying relocation or rebuild of an existing restaurant—not to exceed a total Initial Term of 20 years—without the payment of any additional Initial Franchise Fee. For example, if a franchisee relocates/rebuilds a restaurant and, at the time of the relocation/rebuild, 7 years are left on the initial term, we will add 10 years, resulting in a remaining Initial Term of 17 years.

The development incentive is available only to franchisees in good standing who satisfy our then-current financial requirements for new restaurant development.
Franchisees that are currently taking advantage of an existing development incentive will have the choice of continuing with that development incentive or opting for the new development incentive, Franchisees will not be able to benefit from both.
Restaurants will be required to open in accordance with the Franchise Agreement and the Development Agreement.
The incentive will be subject to the terms of a Development Incentive Program Addendum to each applicable Franchise Agreement.

Development Guidelines

Our new Contemporary Star Prototype is designed with brilliant innovations to improve work flow and restaurant management.

  • Open kitchen layout with easy access to drive-thrus and dining
  • Self-ordering kiosks
  • Digital menu boards
  • Double drive-thrus

The Contemporary Star Prototype building size is driven by unit economics and may be expanded by:

  • Rear expansion - more storage
  • Front expansion - more seating
  • Side expansion - larger restrooms
  • Drive-thru - additional payment window
Hardee's Facility Design Blueprint

Our Contemporary Star interior design has a clean contemporary look that appeals to a large cross section of our customers from baby boomers to millennials. The youthful, colorful, inviting design elicited a 98% positive reaction in customer feedback.

Development Requirements

Physical Description

  • Site Sq. Footage: 24,000 - 30,000+
  • Building Sq. Footage: 2,500 - 3,037
  • Dining Sq. Footage: 910 - 1,216
  • Bathroom Sq. Footage: 281 - 326
  • Drive-Thru Stack: 7+
  • Seating Capacity: 54 - 72

Preferred Demographics*

  • Residential Population: 25,000+
  • Daytime (Workplace) Population: 11,000
  • Ages 18 - 49: 55%
  • Family Size: 3.3
  • Annual Growth Rate: 205%
  • Homeownership: 66%
  • Average Household Income: $35K+

*Within a 2-mile radius

Flexible Facility Design

The CKE development platform allows our franchisees to take advantage of a wide range of real estate sites, to develop for efficiency, and to lower ongoing operating costs.


Hardee's and Carl's Jr. restaurants can be built into an existing structure. Our flexible End-Cap designs include benefits such as:

  • Minimizes capital investment and risk
  • Cost-effective way to enter smaller communities


The conversion of an existing building to a CKE model, like the end-cap, includes the benefits of an existing structure:

  • Minimizes capital investment and risk
  • Cost-effective way to enter smaller communities


Carl's Jr. and Hardee's restaurants can be designed to fit almost any location or space, including non-traditional spaces such as:

  • Airports
  • Amusement parks
  • Malls/food courts

*All designs of non-traditional spaces go through an approval process with CKE to meet brand standards and to offer the utmost efficiency.