Definition of "Personal Information"
"Personal Information" means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular visitor or consumer and which is submitted to and/or collected by the Website and maintained by Hardee's in an accessible form, and includes information actively submitted by you and passively-collected information, as described below.
Collection of Personal Information Online
Use of Personal Information
Personal Information may be shared by Hardee's with its affiliates (including Hardee's Restaurants LLC) and its and their respective franchisees, and with vendors that help access and manage the information (all of the foregoing are hereinafter referred to collectively as "authorized recipients"), but in all instances the information will be used only for the purposes described in this Policy. Specifically, this information may be used: (1) to help Hardee's better understand visitors' use of the Website and its products and services; (2) to respond to specific requests from visitors; (3) to provide notices to visitors, such as marketing information, discount coupons and new product offerings; and (4) to protect the security or integrity of the site. In addition, certain Personal Information may be submitted through online forms on the Website necessary to provide services offered by the Website. After you have entered Personal Information into a form or data field on the Website, Hardee's may use certain identifying technologies to allow the Website to "remember" your personal preferences, such as sections of the Website that you use frequently. Hardee's may also use this Personal Information for other business purposes, such as to offer you the opportunity to receive notices regarding Hardee's products or services, to invite you to participate in surveys about our products, or to notify you about special promotions.
Limitations on Collection of Personal Information
You may always limit the amount and type of actively-transmitted Personal Information that Hardee's receives about you by choosing not to enter any Personal Information into forms or data fields on the Website. However, some online services can only be provided to you if you provide appropriate Personal Information. Other parts of the Website may ask whether you wish to opt out or opt in to contact lists for offers, promotions and additional services that may be of interest to you. You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want the Website to use tracking technologies, such as cookies, to "remember" your Personal Information, such as user IDs or mailing addresses, on return visits. Some Internet browsers allow you to limit or disable the use of tracking technologies that collect passively-transmitted information. More detailed information about cookie management or other passive transmissions by specific web browsers can be found at the browser's respective websites.
Transmission of Personal Information
If Hardee's sells one of its product lines or divisions, Personal Information may be transferred to the buyer so that the buyer can continue to provide you with information and services. Hardee's reserves the right to disclose Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law, in Hardee's sole discretion.
Hardee's has implemented certain features of Google Analytics advertising features for the Website, including Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and Integrated services that require Google Analytics to collect data via advertising cookies and anonymous identifiers. As a part of these programs, Google, as a third party vendor, makes use of certain cookies and anonymous identifiers to serve ads on the Website and to provide certain behavioral, demographic and interest data with third parties. Google's use of these cookies enables it to serve ads to users based on their visit to the Website and other sites on the Internet.
Users may opt out of the use of the Google Analytics advertising features through Google Ads Settings (see https://www.google.com/settings/ads/plugin), Google Ad Settings for mobile apps, the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout/), or other available means, such as the Network Advertising Initiative Opt Out Tool (available at http://www.networkadvertising.org/choices/).
Some of these ad server or ad network companies may be participants in the Digital Advertising Alliance ("DAA"). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA's Self-Regulatory Principles for Online Behavioral Advertising. Visit www.aboutads.info to exercise choice with respect to participants of the DAA. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your Personal Information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser.
When you view this site, Hardee's may temporarily store some information on your computer. This information may be in the form of "cookies" or other web beacons to store information about visitors' preferences, to record user-specific information on which pages a visitor accesses or visits, and customize web page content based on visitors' browser types or other information that a visitor sends via their browser or other means. Passive information collection technologies such as cookies can make your use of the Website easier by allowing Hardee's to provide better service, customize web pages based on consumer preferences, compile statistics, analyze trends, and otherwise administer and improve the Website. With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before cookies are stored. Please refer to your browser instructions or help screen to learn more about these functions. Please note certain features of the Website may not work if you disable or erase these cookies.
Security of Personal Information
Hardee's makes an effort to ensure that Personal Information is protected while you are on the Website. However, the confidentiality of Personal Information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting Personal Information over the Internet
Links to Other Sites
Personal Information Related to Children
Hardee's does not intend to, or knowingly, collect, use, or disclose Personal Information (including online contact information) of children under the age of 13. If Hardee's becomes aware of a child under the age of 13 providing Personal Information, we will attempt to delete that information. If you believe your child has provided us with Personal Information, please contact us so it can be deleted.
Acceptance of Privacy Terms and Conditions
If you would like to delete or amend your Personal Information and are contacting us by e-mail, please put "Deletion Request" or "Amendment Request", as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner.
Notice to Nevada Residents
Nevada law allows consumers to direct certain businesses not to sell their personally identifiable information to third parties to license or sell that information to additional third parties. If you are a Nevada resident, you may submit such opt-out request through our webform at http://privacy.ckr.com. To be effective, your request must include your full name, address, phone number, and email address. Hardee's will endeavor to respond to your verified request within 60 days of receiving the request. However, due to unforeseen circumstances, Hardee's may need to extend this period by up to 30 days. If an extension is reasonably necessary, Hardee's will notify you of this during the initial 60-day period.
Notice to Virginia Residents
Additional Information about Certain Data Uses
- Targeted Advertising. We may process your Personal Information for targeted advertising. To opt out, please submit a request through our webform at http://privacy.ckr.com
- Sales of Personal Data. We do not sell (exchange for monetary consideration) your Personal Information under VCDPA.
Making a Privacy Rights Request
If you are a resident of Virginia, you have the right to submit certain requests relating to your Personal Information as described below. To exercise any of these rights, please submit a request through our webform at http://privacy.ckr.com. Please note that we will need to authenticate your identity before your request can be processed. For authentication, you will be asked to log into your account or to provide 2-3 pieces of Personal Information that we will match against our records.
Right to Access and Data Portability. You have the right to confirm whether we are processing your Personal Data, to access your Personal Data, and to obtain a copy of Personal Data you provided to us in a portable format.
Right to Correct. You have the right to request that we correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data and our purposes for processing it.
Right to Delete. You have the right to request that we delete your Personal Data.
Right to Opt Out. You have the right to opt out of the following uses of your Personal Data: (a) targeted advertising; (b) the sale of Personal Data; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects. We do not engage in practices that are considered profiling under the VCDPA.
Right to Appeal. Sometimes we are unable to process requests relating to your Personal Data, in which case, your request will be denied. If you are a resident of Virginia whose privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request using our webform.
Please note that if you make a privacy rights request, we will retain the Personal Information submitted in connection with your request for recordkeeping purposes
6700 Tower Circle, Suite 1000
Franklin, TN 37067